Privacy Policy - Mypathtv

1. Introduction

At MyPathTV (“Company”, “we”, “us”, or “our”), accessible via mypathtv.com, we recognize the fundamental importance of protecting your personal data and are fully committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We strive to ensure transparency and integrity in how we handle your information and are committed to upholding the highest standards of data security and user rights.

2. Scope of Policy and Data Controller Responsibilities

This Privacy Policy applies to all visitors, users, and others who access or interact with the services offered through mypathtv.com (collectively, “Services”). MyPathTV is the “data controller” under the GDPR and determines the purposes and means of processing personal data for all users globally unless stated otherwise for jurisdictional distinctions.

For the purposes of CCPA, we act as a “business” with respect to your personal information. If you are a California resident, additional rights may apply to you as described herein.

3. Categories of Data We Process

We collect and process the following categories of personal data, as necessary for the provision of our Services and business operations:

a. Usage Data

We may collect non-identifiable information automatically through your interaction with the site, including your IP address, browser type and version, time zone setting, referring/exit pages, session timestamps, and website navigation paths.

b. Account Data

When you create an account or register with our platform, we process identifying and contact information such as your name, email address, postal address, and phone number.

c. Profile Data

This includes personal preferences, behavioral data, your content interests, viewing habits, and purchase history that helps us personalize your experience on our platform.

d. Communication Data

This includes any communication you send to us, whether through contact forms, email, chat support, or other measures. We may store details such as support queries and our subsequent correspondence.

e. Technical Data

We collect data related to the devices and systems you use to access our Services, such as device identifiers, operating system information, screen resolutions, hardware specifications, and language settings.

f. Transaction Data

If you make purchases through mypathtv.com, we collect billing and payment-related information including billing address, product selections, delivery address, transaction history, and limited financial data, all securely processed by our payment service providers.

g. Preference Data

We collect data related to your marketing preferences, such as opt-in/out choices for newsletters, communications, interest categories, and cookie tracking consents.

4. Legal Bases for Processing Personal Data

Under GDPR, we only process your personal data where we have a valid legal basis:

– Consent: where you have explicitly provided your express permission.
– Contractual Necessity: to fulfill a contract or pre-contractual obligations.
– Legal Obligation: where processing is necessary for compliance with a legal requirement.
– Legitimate Interests: where processing is necessary to pursue our legitimate business interests, such as improving our websites and communications, provided that your rights are not overridden.
– Vital Interests: in rare cases, to protect someone’s life or safety.

Under CCPA, we process personal information for “business purposes” as defined by the law, including operations, service improvements, fraud detection, and legal compliance.

5. Your Rights

We are committed to honoring your rights under applicable privacy regulations. Subject to conditions and limitations under GDPR and CCPA, you may have the right to:

– Access: Request a copy of the personal data we hold about you.
– Rectification: Request correction of inaccurate or incomplete data.
– Erasure: Request deletion of your data (right to be forgotten), where legally applicable.
– Restriction: Request limitation of processing under certain circumstances.
– Portability: Receive your data in a structured, commonly-used format and transfer it to another provider.
– Objection: Object to certain forms of processing, particularly for direct marketing.
– Withdraw Consent: Where we rely on consent, you may withdraw it at any time.
– Non-Discrimination: Under CCPA, you have the right not to be discriminated against for exercising your privacy rights.

To exercise your rights, please contact us at [email protected].

6. Security Measures

We implement robust technical and organizational measures to ensure the confidentiality, integrity, and availability of your data, including:

– Data encryption (in transit and at rest)
– User access controls and role-based permissions
– Internal data protection training for staff
– Regular system audits and vulnerability assessments
– Secure servers and firewalls
– Incident response protocols in case of data breach

7. International Data Transfers

As our operations or third-party service providers may be located outside your local jurisdiction, your personal data may be transferred internationally, including to and from the United States. For EU and UK residents, we ensure that such transfers are made in accordance with GDPR requirements, including the use of Standard Contractual Clauses (SCCs), or where applicable, reliance on adequacy decisions or other lawful transfer mechanisms.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, or reporting obligations. For reference:

– Usage Data: Up to 12 months
– Account Data: Retained for life of the account plus 6 years post-termination
– Profile & Preference Data: Retained for up to 3 years from the date of last activity
– Communication Data: Up to 5 years
– Technical Data: Up to 12 months
– Transaction Data: Up to 7 years for legal and accounting purposes

Data is securely deleted or anonymized when no longer required.

9. Cookie Policy

mypathtv.com uses cookies and similar technologies to enhance functionality and performance. These include:

– Essential Cookies: Necessary for proper site functionality (e.g., logins, security).
– Functional Cookies: Remember user choices (e.g., language, region).
– Performance & Analytics Cookies: Collect anonymous usage data to improve site performance.
– Marketing Cookies: Track user engagement and deliver relevant ads (where opted in).

10. Cookie Management and Compliance

Upon first visit to mypathtv.com, users are presented with a cookie consent banner allowing management of tracking preferences in compliance with GDPR and CCPA. You can modify cookie settings at any time through your browser or our on-site Cookie Preferences Manager.

For California residents, you may also opt out of “sale” or “sharing” of your personal information by using any clear opt-out links or contacting us via [email protected].

11. Children’s Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect or solicit personal data from minors. Should we learn that we have inadvertently received data from a child under the age of 13, we will promptly delete such information. Parents or guardians who believe that their child has provided us with personal data without consent should contact us immediately.

12. Policy Updates and Notifications

We may revise this Privacy Policy as necessary to reflect legal, technical, or operational changes. Any material updates will be communicated through our website or directly via email where appropriate, and continued use of the Services constitutes your acknowledgement of any changes.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data protection practices, you may contact us at:

Email: [email protected]
Website: https://mypathtv.com

We are committed to complying with all applicable privacy laws and ensuring transparency in how we handle your data. For any inquiries or concerns regarding your personal data, please do not hesitate to reach out to us.